In order to sell many memberships and a good amount of personal training, you need to be in front of...

Before I get into the biggest key to selling more coaching, I want to discuss some important items, to help...

The fitness industry grew rapidly in the 1990s. If you are over 40-years-old, I predict that you can remember a...

I have been a fitness business coach for over 10 years. During that time, I have had more than 1,000...

If you can understand the personality of a prospect, you’re much better able to sell to them. That is why...

Every gym needs to have a marketing plan. It should be in writing and cover 12 months at a time....

Autumn has always been my favorite season. Rather than negatively thinking about the imminent cold and snow that is coming...

Thomas Plummer has written several books about the fitness business. I have read all of them. In one of these...