Your gym needs to be system dependent, allowing you to plug in new employees when others quit or fail. But...

In most part of the country, membership sales are harder to make during the summer months. I live in Minneapolis,...

I recommend that you spend 39 percent of your yearly marketing dollars in the months of January, February and March....

Many years ago, I was taught to ask each prospect 23 open-ended questions on every tour. I remember wondering how...

Since 1995, I have made a living in the fitness industry, with the exception of a two-year stint as a...

I poke around a lot of different fitness center websites. Almost every site has a tab titled “about us” or...

Most prospects that walk into a gym have a certain level of intimidation. As a front desk person or a...

The present and the future of the fitness industry is to get more money from more members, versus constantly trying...