Sales is the process of building relationships and influencing prospects to the point of mutual agreement and benefit. It’s the...

Look around any fitness club and you'll see people on their mobile phones. Whether it's listening to music, checking e-mail...

Life can get crazy for managers, owners and operators who spend their days running around, trying to keep their facilities...

Bad news, marketers — your opinion doesn’t really matter. Okay that was harsh; let’s try this again. In our ever-increasing...

We’ve discussed in past articles the importance of automated external defibrillators (AED) and knowledgeable staff members inside the club. Recently...

For many of you who’ve watched the CrossFit Games, or even done a CrossFit “Workout of the Day,” the concept...

In my last blog, I described why many sales employees struggle with the first ten minutes of the presentation. I...

Gold's Gym recently acquired 17 Fitness First Health Club locations in Maryland, Virginia and Washington, D.C. With 32 current Gold’s...