Column

In my last blog, I wrote about the transition process, or the process from the handshake to the question and answer session in a smooth...

Simplification is best when creating systems in your sales room. If you can break down the new member acquisition process into a sequential order, you...

According to Gabriel Gerbic, MPE, CSCS, the fitness coordinator of Virginia G. Piper Sports & Fitness in Phoenix, Ariz., as a whole, health clubs have...

I’ve heard over the years that you have to be focused on the goal, but you must also be open to changes in the path....

Today, it’s almost impossible to imagine that people used to use the term “fitness craze” to refer to certain programs as a fad. We’ve come...

The other day, I was watching the show “Undercover Boss,” and began to reflect upon my own club and how it performs when I am...

Important notice! The days of empty classes and poor group fitness programs are over.  Let’s face it, we spend all day waiting to find out...

We’ve discussed in past articles the importance of automated external defibrillators (AED) and knowledgeable staff members inside the club. Recently at a Planet Fitness location...