Column

As we recover from times of economic difficulty, we are learning to run our businesses smarter in order to keep our clubs profitable. Some solutions,...

Can you think of three reasons off the top of your head for your members to wear heart rate monitors while they exercise? Great! Tell...

We as a society are obsessed with weight. Roughly two-thirds of our population is overweight or obese, and yet we are inundated with images of...

I was reading a recent article about magical thinking and whether it helps people lose weight. Magical thinking is different from wishful thinking, which may...

The beginning of the workweek can be difficult for everyone involved. Fortunately, as club owners, you are able to provide some refuge to the “hell”...

As health clubs, we often see opportunities to improve the quality of life for many members. A large percentage of our membership may be mature...

Yes, it’s about three days later, but I’m about to develop an analogy based on two NBA Playoff celebs. I mean, I have to; the...

Maybe you’ve heard of it, maybe you’ve even tried it. As fitness professionals, it’s probably as bad as smoking or eating an entire cheesecake. But,...