The Essentials

Has anyone noticed how extremely popular yoga has become? Just the other day I noticed three yoga studios very close to each other, each packed...

We all think that content marketing is new, however, that’s not the case. It turns out that brands have been telling stories to attract and...

It’s incredible to think back to what I was doing on a daily basis eight years ago when I began leading the marketing efforts at...

Too often the on-boarding process in health clubs does not expose members to personal training, and when it does, the conversion rate is far from...

Increasing the lifespan of your membership base is a key KPI in most retention strategies.  Cancellations are not a matter of “if” but rather “when”...

It happens to the best of us. Despite the best-laid plans, an event flops. No one comes, or next to no one comes. For example, I...

In this era of  “small specialty studios,” Pura Vida remains the hottest club in Denver by staying on top of emerging trends with ease. We have done so...

With the advent of new models and boutique studios, there is hyper competition more so today than ever before. As a result, it is highly...