The Essentials

Many group fitness directors may feel that they have their hands tied because they are operating on a very low group fitness budget. Standard payroll...

Not too long ago my mind hit a dead stop. I was being presented with a sales challenge and found myself with no viable solutions....

In any given week, I probably talk to at least 25 gym owners. Some are clients and some are potential clients. Our conversations cover many...

The holy grail of club management is member retention. We discuss it, study it and work hard to improve it. But one aspect of retention...

At this year’s IHRSA conference it was exciting to see the industry fully embrace small group training through various seminars and workshops on building, selling...

Each social media platform gives brands a window to help their members get to know them in ways they never could before. It’s a new...

Every gym is branded in its own special way. At least, your gym should have some kind of message or mission that it prides itself upon...

Like most years, 2015 began with members flocking to our clubs. With new membership sales looking promising we got our hopes up, and then it...