The Essentials

Frequently, we only think of words like weights, cardio and group fitness when we think of gyms and fitness. Another big component is aquatics. Whether...

As the fitness marketplace increasingly becomes more competitive, it’s important to ensure you are increasing your brand’s awareness in any way you can. Brand extensions...

Health and wellness are a part of every person’s life regardless of whether they choose to invest in it or not. There are 7 billion prospective...

If you own or work within the fitness industry, you likely understand the importance of retention. Here are the 10 key ingredients for your recipe...

Rate increases seem like a negative to members, but the secret is to make them transparent, emphasizing the improvements you are going to make as...

Five years ago, a rising public health consciousness inspired consumers to take control of their health by seeking alternative and preventative forms of medicine to...

Since 1995, I have made a living in the fitness industry, with the exception of a two-year stint as a golf professional. Being a golf...

The most popular questions club owners and senior managers ask one another at a conference are, “How is your retention?” or “What is your retention...