The Essentials

The fitness industry has been rapidly growing and evolving over the past couple of decades. It’s a highly cyclical industry, and we have witnessed fitness...

There are a zillion statistics supporting the use of video marketing. For example, one minute of video is equal to 1.8 million words (3,600 typical...

In most cases, personal training is seen as an addition to a gym membership. This is because time and time again, personal training is assumed to...

We’re heading into the home stretch of the year. Are you still looking for what you can do to improve your retention? Here are two...

Arguably, the number one competitor to full-service health clubs is not another health club or full-service gym. Instead, the top competitor is private studios that...

Emails are still the number one way people receive information digitally. A survey released in March by independent market research company Ipsos showed that social...

Practice makes perfect. When it comes to athletics, everyone agrees with that statement. Well, everyone except Allen Iverson. But the same principle applies to all...

In our industry, we typically evaluate the success or failure of a membership month based on the number of sales and cancels. But, a different...