In most cases, personal training is seen as an addition to a gym membership. This is because time and time again, personal training is assumed to be an extra expense, burden or the next step to what is needed to accomplish a goal.
However, the value of personal training can be shown from the very start of a membership, by applying potential clients’ unique goals to what your program offers. If the message is given with transparency and shows a concrete path to success, it will be received with genuine interest.
Having a coach by a member’s side from the very beginning of a fitness journey can be seen as a long-term positive progression in the mind of the client, rather than a short-term pain in their checkbook.
In order to properly relay the message your facility’s training program has to offer, there must be a system included, explaining how your program can assist the member. Show you are the professional by prescribing members programs you believe would work best for their goals, and simply let them test drive what you offer during the beginning of their membership, even if only for a couple weeks.
Again, be transparent by showing them what their training membership would consist of in regards to price, session length, type of session, why you believe they should do this and the specific trainers that are available.
Always get a trainer involved in this initial discussion, if possible. It’s always nice for your members to know that your entire team has their best interests in mind and all have a service to provide.
There will be mutual benefits from showing that personal training should be part of a fitness journey from the very beginning. Allow an initial period to let members experience personal training programs. This will give more touch points during the start of their membership, which is crucial for retention.