The Essentials

There is no denying that in the fitness industry, the start of the New Year is a very exciting time. With the excitement, however, comes...

The value of video is beyond question at this point. Video drives more views, clicks and shares than any other form of content. After trial...

In order to sell many memberships and a good amount of personal training, you need to be in front of a lot of people on...

We hear a lot of talk about managing or meeting customer expectations, but how well do we really do in this area? Understanding and dealing...

Group fitness is king and the statistics are there to prove it. Just look on every corner next to your club — the studios want...

Facebook advertising is a low-cost way to gain new customers for your fitness club. At the moment, some of the best tactics with Facebook advertising...

At your facility, there will be times when there are fewer phone calls inquiring about membership costs and not as many people walking in the...

Most clubs understand the value of keeping a member, versus the costs of recruiting new members. However, how do you monitor and promote this profit...