One of the most underestimated sales tools is body language, and in particular, facial expressions. We all know that effective communication is achieved through what we say and how we say it — which facial ...
Mental toughness is “a measure of individual resilience and confidence that may predict success in sports, education and work.” We hear a lot about mental toughness in sports — but can we use it in ...
Retaining customers at a fitness club is more important than ever. As a manager or owner, we are seeing greater competition appear all around our clubs in a variety of forms. Long-time customers can quickly ...
A club joining fee or initiation fee has historically been a one-off fee that “got you into the club.” In recent years, it has suffered due to budget clubs removing it, as it presents a ...
We know that new sales are easier to achieve when we have made a connection with the prospect. Sometimes because we are too busy trying to get the sale or in too much of a ...
There are many qualities and characteristics that make a great sales person, but I have picked out some that I think are more important than others. Listening skills: It is easy to start talking when ...
At this time of year all fitness clubs will get a surge of new members, and most of these people will have stopped exercising by February. Gyms are generally busting at the seams and rarely ...
When someone walks into your club you need to ensure that you don’t try to “sell” to them in the traditional sense. If you do, you will find that they will put up barriers, because ...
Getting new customers into any business is one of the most important components of growing or developing it. Your sales staff need to be trained and skilled not only in sales, but in understanding people. ...
It’s not often you hear sales and retention used together in the same sentence when talking with a fitness club owner. Generally, my experience is that owners are happy to talk about the challenges of ...
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