Over the years, health and fitness facilities have looked at their retention ratios as something they didn’t have much influence over. Clubs would often boast their retention levels were under 30%. Times have changed. Recently, ...
It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle to find programs that positively impact retention. So, how can we do better? The answer ...
Many club owners and operators will start letting their members know that new fitness equipment is coming in 2019. They may also let them know about the capital improvements members can expect in the New ...
Most health clubs across the U.S. are truly committed to developing strong retention programs. Similarly, many of these clubs also do many activities and have developed outstanding retention improvement processes that benefit their members. However, ...
From May 1st to June 17th, the health and fitness industry is invited to join The Augie’s Quest MYZONE Challenge! One-hundred percent of all the proceeds generated from the challenge will help fund the introduction ...
One of the key retention indicators that we study and apply concerns club usage. This is because a member that spends more time in your club actually remains a member longer. There is no doubt ...
Are there clubs in your area that have facilities as nice, or better, than yours? Probably. Are there nearby clubs that have equipment and programs as good, or better than, yours? Probably. Are there clubs ...
Well, we have already discussed the first two tips for improving member retention: “The Need to Know your True Retention Levels” and “Seeing Your Club through the Eyes of Your Members.” Let’s continue on to ...
One of the best ways to find new opportunities for improvement is to have conversations with other outstanding club operators and learn what they are doing to improve their business and their retention. Recently, one ...
Retention is an important aspect of your club business. With this in mind, here is a top tip to help guide you as you manage retention at your health club. Tip #1: Know Your Real ...
