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A New Approach to Retention
Many club owners and operators will start letting their members know that new fitness equipment is coming in 2019. They may also let them know...
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Retention is All about Communication
Most health clubs across the U.S. are truly committed to developing strong retention programs. Similarly, many of these clubs also do many activities and have...
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Join The Augie’s Quest MYZONE Challenge May 1 – June 17
From May 1st to June 17th, the health and fitness industry is invited to join The Augie’s Quest MYZONE Challenge! One-hundred percent of all the...
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The Era of Member Engagement
One of the key retention indicators that we study and apply concerns club usage. This is because a member that spends more time in your...
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Retention: Being a Do-Gooder Builds Retention
Are there clubs in your area that have facilities as nice, or better, than yours? Probably. Are there nearby clubs that have equipment and programs...
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Retention: Do Your Members Really Think You Care?
Well, we have already discussed the first two tips for improving member retention: “The Need to Know your True Retention Levels” and “Seeing Your Club...
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Retention: Through Your Members’ Eyes
One of the best ways to find new opportunities for improvement is to have conversations with other outstanding club operators and learn what they are...
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Retention: Strengthening Your Retention in 2017
Retention is an important aspect of your club business. With this in mind, here is a top tip to help guide you as you manage...
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Retention For 2016
Perhaps you have just finished a very successful year, and yet you are not seeing the positive increases to your bottom line that you expected....
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The Retention Effort
Most clubs understand the value of keeping a member, versus the costs of recruiting new members. However, how do you monitor and promote this profit...
