• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

Improve Your Holiday Sales with Facebook Advertising

Milena Regos by Milena Regos
December 1, 2015
in In Print, The Essentials
0
Improve Your Holiday Sales with Facebook Advertising
Share on FacebookShare on LinkedIn

Facebook advertising is a low-cost way to gain new customers for your fitness club. At the moment, some of the best tactics with Facebook advertising are using custom audiences and lookalike audiences. Take advantage of them just in time for the holidays and New Year’s resolution wish lists.

Custom audiences: You can develop different custom audiences using the Facebook Ad Manager and Power Editor. Custom audiences include targeting people who have visited your website, your email database, a purchased email database or even a phone list database, for example.

By installing a pixel code on your website, you can target people on Facebook who have already visited your website. These people are familiar with your fitness club and they may just be looking for an additional incentive to join. By offering them a discount they can’t find anywhere else, you are providing them with a reason to become a new client, while at the same time, measuring the success of your Facebook efforts.

Lookalike audiences: Lookalike audiences are similar to those that are already fans of your business. To target lookalike audiences, first you need to start with a custom audience, a conversion tracking pixel or a Facebook page. You can even upload your email database into Facebook’s Ad Manager (create a custom audience) and then use that group to create a lookalike audience.

Using that data, Facebook will create a much larger group similar to the interests and demographics of your email database. You can then narrow it by a specific geolocation to make sure these people live close to your fitness club. You can also create a lookalike audience to your Facebook fans or to people who visit a specific page on your website.

The New Year is the perfect time to try something new with your Facebook efforts. Why not make it your resolution?



Milena Regos is a principal for Out&About Marketing, a digital marketing and social media consultancy. For more information email milena@outandaboutmarketing.com.

Stay ahead in the fitness industry with exclusive updates!

Milena Regos
Website

Milena Regos is a principal at Out&About Marketing. Out&About Marketing is a social media consultancy with focus and experience in the fitness industry.

Previous Post

It’s Year-End — Did You Hit Expectations

Next Post

The Group Fitness Explosion

Milena Regos

Milena Regos

Milena Regos is a principal at Out&About Marketing. Out&About Marketing is a social media consultancy with focus and experience in the fitness industry.

Related Posts

110 Ideas
Cover Story

The Inspiration Issue: 110 Ideas to Push You and Your Business Forward

May 20, 2025
cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
Purpose Brands
Cover Story

Purpose Brands: New Name, Same Purpose

March 17, 2025
cardio training
Features

Rethinking and Revamping Cardio Training

March 17, 2025
Next Post
The Group Fitness Explosion

The Group Fitness Explosion

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.