Segmenting Strategies for Success
February 3, 2021
Mark Miller, the COO of Merritt Clubs, shares segmenting strategies for success and how to deal with different membership groups in 2021. In my last column, I talked about how as we continue through 2021 ...
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The New Consumer Groups Post-COVID
January 4, 2021
The impact on our industry because of COVID-19 has been nothing short of game-changing. However, that does not mean we are finished. Better yet, this is an opportunity to make a truly meaningful impact on our ...
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Expectations of the Journey Forward
July 1, 2020
The quest for discovering the most effective way to serve our members and guests may never be more daunting than in today’s world. COVID-19 has instilled fear, anxiety and panic in the hearts of millions. ...
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