Retention Strategy: The Hunt to Keep Health Club Members
July 28, 2021
Mark Miller, the COO of Merritt Clubs in Maryland, shares the key to a great retention strategy and how to keep your health club members. What number of cancels can you afford to lose each ...
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Segmenting Strategies for Success
February 3, 2021
Mark Miller, the COO of Merritt Clubs, shares segmenting strategies for success and how to deal with different membership groups in 2021. In my last column, I talked about how as we continue through 2021 ...
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The New Consumer Groups Post-COVID
January 4, 2021
The impact on our industry because of COVID-19 has been nothing short of game-changing. However, that does not mean we are finished. Better yet, this is an opportunity to make a truly meaningful impact on our ...
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