In Print

Wellness offerings are becoming increasingly popular across the industry. Here’s how three clubs are capitalizing on it. “Our bodies are our gardens to which our...

What club operators are seeing with the strength training trend and the changes they’re making to better serve members. While strength training is not a...

Carole Oat, the national sales manager for Twin Oaks Software, shares three proven strategies for health clubs to optimize profitability. Health club owners are always...

Sean Turner, the CEO at Les Mills U.S., shares tips for how to harness the power of the mind/body trend with mindfulness offerings. The lines...

Six questions with Mindi Bridges, the chief brand and marketing officer at VASA Fitness. 1. How did you get your start in the fitness industry? I...

Brandon Cullen and his partner Kirk Dewaele founded MADabolic in 2012 and launched under a simple-yet-unique framework: offering a world-class training system complemented by world-class...

UpSwell Marketing was born out of two companies guided by the same goal — to help small businesses gain more customers.  UpSwell was founded in...

Our annual Franchise Forecast aims to provide a look into some of the popular franchising options around the industry. With a mixture of well-known names,...