In Print

Managing a fitness center that is profitable, efficient and enjoyed by members is a difficult task. I have heard many people new to the industry...

When outsiders look at our industry, they can find it hard to understand the poor retention rates that it often produces. While attracting and keeping...

Imagine if all your members achieved their performance goals. Now, imagine how popular you would be AND how your bottom line would look. Retention numbers...

AFTER SPENDING TWO YEARS COLLECTING DATA FROM FITNESS industry experts, Star Trac developed its Inspiration Strength™ line. The design gives clubs a sleek modern look...

According to their Web site, the U.S. Census Bureau considers a baby boomer to be “anyone born during the demographic birth boom between 1946 and...

  Keeping your computers running well and free from viruses and malware is a must for every company. Following the best practices outlined below will...

By: Carole Oat Keeping your computers running well and free from viruses and malware is a must for every company. Following the best practices outlined...

For some club members, stepping onto the gym floor is an intimidating experience. Many people really want to work out, but do not know which...