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The Optima Series ™ from Life Fitness


New Product SpotlightFor some club members, stepping onto the gym floor is an intimidating experience. Many people really want to work out, but do not know which machines to use, especially when it comes to strength training. For example, some members might understand the importance of strength training, but may not feel comfortable using free weights, or realize how easy it can be to use selectorized equipment. Unfortunately, these members often wind up restricting their usage to cardio machines. However, by convincing more members to add a strength-training component to their workouts, clubs can help them obtain greater results and give them one more reason to keep coming back to the club.

The Optima Series from Life Fitness has been designed with both the club’s — and the member’s — needs in mind. A comprehensive strength-training solution, it offers single and multi-exercise machines, as well as benches and racks. Machines that provide a variety of distinct movements provide more exercise possibilities in less space. The entire line is crafted with the dependability and durability for which Life Fitness is known. The equipment meets ASTM and EN global safety and performance standards, and the machines feature low profile, fully shrouded towers that protect the weight stack system from debris and help clubs create a sleek, consistent look throughout each facility. The new series will add 13 new machines to the Life Fitness family. -CS

A New Approach: The Optima Series Gives Clubs a User-Friendly Strength Training Option

The general concept behind the development of the Optima Series is to bring a new look to strength training machines, while also helping clubs engage members and encourage strength training. Designed with simplicity in mind, the machines feature simple adjustability and intuitive movements that allow exercisers to easily use the machines, making them ideal for self-guided workouts.

Detailed pictorial placards are color coordinated to help exercisers identify adjustment points and understand how to properly use the machines, while drop down increments on the weight stacks allow for fine-tuning weight adjustments. These features all help to reduce the intimidation factor and ensure that your members are getting the most from their workouts.


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