Marketing & Sales

What happens when the club increases prices or the down payment? The answer is, absolutely nothing. Often when there is a price change, sales people...

Fitness Tour vs. Sales Tour We all know that guests don’t enjoy being aggressively sold, and most consumers want to feel in control of their...

Often when someone needs change there are certain time parameters that are accepted. Psychologists say it takes 21 days to accept change. Most health-related programs...

Are you ready to turn your Facebook fans into customers? Many of them probably already are, but how can you transform the rest of them?...

Marketing is the very beginning of cultivating a relationship between your company and your clients. When performed effectively, marketing sparks curiosity about your gym —...

Take a couple seconds and do a quick, but very valuable, math problem right now.  Look on your business Facebook timeline and right below the...

Weight loss competitions are nothing new in our industry. Challenging members to shed a few extra pounds by offering fabulous cash and prizes is a...

Integrity has always been extremely important to me. In sales, I have always struggled with my feelings on clubs discounting their dues on a weekly...