Marketing & Sales

Simplification is best when creating systems in your sales room. If you can break down the new member acquisition process into a sequential order, you...

Bad news, marketers — your opinion doesn’t really matter. Okay that was harsh; let’s try this again. In our ever-increasing social world, traditional marketing collateral...

In my last blog, I described why many sales employees struggle with the first ten minutes of the presentation. I wrote about the significance of...

If you don’t tell your team your expectations, they won’t be able to achieve them. Successful business owners and leaders set very clear expectations for...

Often, in my sales training, I have heard seminar teachers talk about the art of closing, or selling at the end of the sales process....

There is only one successful way to follow up with missed guests... There are several strategies when following up with missed guests. The best and...

Photo courtesy of Best Fitness. Best Fitness is all about proven results. It’s a mantra I believe in for our members’ fitness plans and our...

As any good operator in our industry knows, vertical sales are key when it comes to boosting revenue at your club. For some it’s juice...