Marketing & Sales

Is it okay for you to read a blog and walk away with a homework assignment? I say yes. So I’m going to challenge you...

1. They hide behind the business. I had a client last week who asked for help re-writing her website homepage. She is a personal trainer...

It’s important that everyone in your club is on board with the sales mission of the club. Often sales are only being communicated with the...

About eight years ago, before my time with Snap Fitness, I was looking to join a new fitness center that had recently opened in my...

Everyone ages, and as we age, everyone will potentially encounter a health concern. So why isn’t everyone joining a health club? There are prospects that...

What would happen to your club’s sales if you had to be gone for a month? Maybe there was a family crisis or maybe you...

The San Diego State University College of Education website provides enlightenment on the relationship between goals and objectives. Goals are broad; objectives are narrow. Goals...

Linda Mitchell. It is still the beginning of the year, and after two full months of solid membership sales, Newtown Athletic Club (NAC) has a...