Marketing & Sales

Word-of-mouth marketing is easily the most powerful way to spread the positive word about your health club. However, generating the buzz necessary to get everyone...

Increase your non-dues revenues by creating convenient ways for members to say “charge it to my account!” Members don’t typically carry their wallet or cash...

From day one in our industry, the biggest challenge always has been getting prospects to come through the doors. We make 100 phone calls, and...

The proper guest pass follow up sequence is critical to maximizing your leads. Chances are that you have single day passes or two week passes...

Pre-qualification of prospects is one of the single most important steps to securing a new sale.  Using a simple questioner to identify your prospects goals...

The easiest way to get your members buying more from you is to simply ask them to buy more from you. It really is that...

Raise your hand if you wish your front desk staff would work harder and at least pretend they’re trying to advance the mission of your...

The first quarter of a new year in the fitness industry is always stressful, but also a great opportunity to take advantage of new member...