Marketing & Sales

Your job is to listen to your members and potential members. You must accurately hear what they are saying and not saying. You need to...

You may be sitting in front of your computer wondering how you can get a few new people through the door as soon as possible. ...

Many club owners struggle in their marketing efforts. There are many reasons for this: inconsistency in marketing efforts, utilizing a shotgun approach or only using...

It is rare that a business has not felt the sting of the economy this past year. Some clubs struggle while others remain static, and...

We all know the exponential power of referrals.  Here are a few tips for generating a lot of new referrals during the New Year rush....

We all know the exponential power of referrals.  Here are a few tips for generating a lot of new referrals during the New Year rush....

The biggest criticism of salespeople by customers is that they do not ask enough questions. Can you present a solution to the potential customer if...

We’ve recently learned that “42 percent of club members attend their clubs less than 50 days per year.” If members aren’t using the club that...