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What opportunities do you see for health clubs and fitness professionals in the future? Today health club members share a common goal, improved health and...

In today's competitive marketplace, it's not enough any more just to be friendly and helpful to your club members to keep them. It's a club-eat-club...

Health clubs know the value of good posture; they just need the proper space for posture assessments. One of the many benefits of a permanent...

The needs analysis is by far the most crucial part of your tour. This question and answer session is designed to give you all of...

People always ask, "What is my club worth?" when they list it for sale. Here, in simple terms, is the analytical basis of the value...

Ken Reinig weighs in on what to do about a problem member at your gym. One of the most frequently asked questions a club owner...

For years the health club industry operated under a stale paradigm, stated in its simplest form as follows: "Aggressively sell memberships." With time, the paradigm...

Contemporary Pilates offers a golden opportunity, and today, more than ever, the rush is on. Baby boomers heading north of 50 are prospecting new ways...