Operations

Flex partners with Equinox, to bring HSA/FSA spending to members through a seamless, elevated experience across all clubs. As health club operators look for new...

At 24 Hour Fitness, the 65-and-older demographic now represents more than 200,000 members. It’s one of the company’s fastest-growing segments, increasing at double-digit rates. Just...

For decades, the general manager role has been a cornerstone of health club operations. It’s the position owners lean on to maintain order, drive results,...

Fitness facility design has shifted in recent years, moving away from crowded, equipment-heavy floors toward more intentional, experience-driven spaces. Insights from leaders at VASA Fitness...

In an industry driven by attrition rates and length of stay, a shift is underway. Club operators are realizing that retention is not the strategy....

At a time when consolidation, private equity and shifting member expectations are reshaping the health club industry, Physiq Fitness is pursuing growth with a notably...

Recent insights from KSL Capital Partners reveal that fitness has become one of the few categories consumers continue to spend on — even during times...

From free weights to smart strength, club leaders share what’s trending on the fitness floor and how data is shaping smarter equipment investments. As 2025...