Operations

Amanda Benson-Tilch, the managing director of Burbank Fitness Club, shares lessons of hospitality that apply to the fitness industry. Hospitality has long been recognized as...

The latest strategies in making members feel like more than just a number and creating the ideal club experience. Author Margaret Cousins once said, “Appreciation...

John Heppenstall, the senior sales executive at Jonas Fitness, Inc., shares the importance of integrating BI reporting solutions at your facility. The fusion of fitness...

Ben Ludwig, the COO of Traction Group LLC, an F45 Training company, shares four ways to sell full-price programs when traffic is slow. Pressure can...

Justin Dominick, the senior director of fitness at the JCC of Greater Baltimore, shares nonprofit perspectives the industry can learn from. The fitness industry has...

Kiley Mutschler, a regional manager with Active Wellness, shares how to leverage research and data to connect people to movement. Based on data from member intake...

Here, four health club leaders detail ideas and success stories on redefining revenue and generating profits. At Physiq Fitness, the biggest revenue driver has always...

When Chuze Fitness first launched in 2008, leadership was told the club’s cardio equipment would need to be replaced in less than seven years. However,...