Podcast

Fitness marketing's old seasonal playbook is breaking down and clubs that focus too much on January are leaving money on the table the other 11...

Succession planning isn't a finish line — it's a process that starts years before any leader steps back. Scott Gillespie knows this better than most....

Being overweight and being unfit are not the same thing. That's the central finding of a new meta-analysis published in the British Journal of Sports...

The fitness industry has spent years talking about integrating with health care. David Flench, the president and CEO of the Medical Fitness Association, says the...

New research challenges the fitness industry assumption that consistency is the only path to results. Episode 19 of The Research Debrief examines a paper in...

Most fitness professionals believe they are giving members accurate, up-to-date guidance. The research says otherwise. Episode 18 of The Research Debrief examines two papers that...

Few names carry as much weight in the fitness industry as Mark Mastrov. As the founder of 24 Hour Fitness — which has grown from...

The number one barrier to exercise is time. And this research is just another piece of evidence showing how club may be able to solve...