Personal Training

As personal trainers we are able to change the lives of our clients by guiding them toward better health and wellness, coaching them on exercise...

The challenge of increasing member retention at clubs has existed for years. Owners and managers have experimented with lower prices and the introduction of various...

First impressions are lasting impressions and can make or break a future connection and relationship. Individuals are drawn to each other for various reasons —...

Too often the on-boarding process in health clubs does not expose members to personal training, and when it does, the conversion rate is far from...

Programming directors, whether group fitness or personal training, aspire to hire and retain a staff of fitness professionals who are driven, knowledgeable and consistently deliver...

With the New Year upon us, we normally see new members in our facility that hope to finally fulfill their New Year's goals to get...

Top personal training professionals give advice on sales, programming and trainer development...(click above to view article)

In last month’s blog post I discussed techniques that managers should use to teach their staff (personal trainers) how to sell personal training. The first...