Personal Training

Over the next few blogs I will discuss a study that I conducted that lead to identifying the seven “Critical Areas” that all Health and...

The reason I started writing is because I want personal trainers to become successful Health and Fitness Professionals (HFPs) as fast as possible, but also to...

The number one thing trainers should focus on with a client is, what are their goals? Do they have goals? Do they know what a...

Amelia Zupan and her trainer, Matt Aikin. Amelia Zupan joined the Crunch Fitness, in West Hollywood, Calif., in June of 2012. At the time of...

One of the most important things I look for when interviewing a personal trainer is their follow-up skills. Clients hire trainers not only as their...

Personal training is often the top revenue generator in most clubs. There is no reason your club can’t be producing at least 30 percent, if...

As the year starts, all fitness departments are entering their busy time and their most lucrative business season. Many gym members are looking for the...

“What does it take to be a true Health & Fitness Professional?” Over the past two weeks, I shared two short stories that hopefully sparked some...