Brand Voice

Why UFC GYM is partnering with CryoBuilt to offer cryotherapy at 20 locations and counting.  Nowadays, fitness and recovery are no longer treated as separate...

How SportsArt is using innovation to sustain the health of the planet and its people. According to the 2021 Global Sustainability Study, “85% of people...

How the marketing agency MOTUS CI is using data to drive powerful outcomes for its clients. Marketing today is complicated. There are a plethora of...

How the Smart Health Clubs platform became an all-in-one member engagement software solution for club operators. When it comes to customer experience, convenience is no...

How FitnessOnDemand is helping gyms navigate unprecedented change through an omnichannel approach to high-quality, premium fitness content.  The concept of virtual fitness is evolving.  For...

How Freemotion from iFIT is using innovation to benefit exercisers and clubs the world over.  The most successful companies in the world are innovators — entities...

Learn how Pentair and Paramount Pools turned the Sand Mountain Park & Amphitheater project into a true source of joy for the community. An aquatics...

Learn how Nick Cross and the MotionVibe team are creating the best all-around digital member experience for health clubs. Seven years ago, Nick Cross saw...