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The phrase “Conspicuous Customer Service” may seem obscure, but it could be key to differentiation...(click above to view article)

A list of commandments entrepreneurs can use to help take some of the stress out of a new business...(click above to view article)

The fierce competition in the health club industry is growing more intense. As a result, many clubs are being forced to lower their dues or...

"Renovations, renovations, renovations.” To some, that phrase reminds you of a drill sergeant telling you what you need to do in order to compete with...

January is upon us, which is the best month for health clubs to engage and sell new memberships. So now’s the time to know: Is...

The New Year marks the seasonal up-trend of new and returning gym members eager to make good on a resolution to be healthier in 2015....

According to the 2014 IHRSA Profiles of Success Annual Industry Survey, the number of U.S. health clubs grew from 29,750 in 2009 to 32,150 in...

Do you want to build member loyalty but don’t know where to start? Are you struggling to acquire, engage and keep your members? Are you devoting...