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After 25 years as a tennis teaching professional, I learned one very valuable lesson: Practice does not necessarily make perfect, it makes permanent. This also...

In general, the fitness industry attracts professionals who are passionate, competitive and goal driven. After all, in order to be successful in this industry, personal...

The race to deliver great customer experience is on. The vehicle you will be driving if you are to compete in this race is a customer...

As marketers, we strive to continuously provide a positive experience for our customers. Email is a great way to do so, and is a channel in...

Every month, health clubs spend large amounts of money on lead generation. After all, the only way to make money is to spend money, right?...

The primary focus of standards in the fitness industry has revolved around training. There are organizations that certify and teach best practices for the betterment...

Do you know your membership numbers? Simply having the right people and resources in place is not enough to be successful. Somewhere along the way...

Whether you are an old tennis club that has converted to fitness over the past 30 years or a relatively new club built in the...