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When you generate leads properly, you learn something about them. You learn your prospects are dealing with back pain, or they’re interested in running their...

If your club features a swimming pool, you have probably come across the consequences of water evaporation many times, though you may or may not...

A health club’s purpose is to improve its members’ health. Hours are devoted to developing new group exercise routines and client training plans. The time you...

Much like the club and fitness industry, the tennis industry also faces the challenge of tapping into the millennial market. While tennis participation and interest...

Everybody wants to go paperless. Paperless contracts, paperless upgrades, paperless everything. It’s a great way to go, as you no longer have contracts to run...

One of the hottest trends in fitness right now is wearables. They are everywhere. Just check the wrists of anyone you pass and you’ll see...

You’ve been thinking about opening that new club for a while, and you’re just about ready to go for it. Whether it’s your first club,...

The phrase “Conspicuous Customer Service” may seem obscure, but it could be key to differentiation...(click above to view article)