Recently, an owner of several health clubs called me to discuss the pros and cons of ownership versus subcontracting his juice bar. My initial response...
Read moreDetailsIt was the Cheshire Cat who said to Alice, “If you don’t know where you are going, any road will get you there.” So true...
Read moreDetailsSales drive profitability in any industry, and the fitness industry is no different. Whether you want to increase your membership core, personal training revenue or...
Read moreDetailsSoftware and billing companies, like club operators, get approached all the time by banks and merchant service companies trying to grab a piece of the...
Read moreDetailsWhat is Total Fitness? One of the best definitions of fitness comes from the President’s Council on Physical Fitness and Sports. It describes fitness as,...
Read moreDetailsThe New Year typically means a new budget and sometimes a new focus or direction for most clubs. For a smaller group, it’s only about...
Read moreDetailsIt could easily be argued that nutrition is more than half the battle. However, most members don’t recognize the benefit. Why? It’s really quite simple....
Read moreDetailsHall of Fame Coach John Wooden was quoted as saying, “Never mistake activity for achievement.” Those words were never truer than when discussing the focus...
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