Tag: advertising

Jeff Mo, the director of global marketing at Spirit Commercial, shares the importance of using user-generated content in your marketing ...

Joanna Truong, a sales consultant at Twin Oaks, shares four simple strategies for increasing downloads of your club’s mobile app. ...

From wall colors to how many pieces of equipment to include in a space, there are a lot of things ...

The ever-changing landscape of social media leaves many marketers scratching their heads. It seems there is something new every second ...

Everyone agrees referrals are the most effective and cost-efficient way to get new sales, yet many clubs struggle to generate ...

The health and fitness industry is all about results. After all, that’s what you ultimately sell. And, as you tell ...

As a health club operator, you know it’s important to market your business. But what channels should you use? What ...

Tony Hsieh from Zappos asserts that “brand is a lagging indicator of culture.” Think about that. As marketers, we spend ...