Transformation is a central aspect of life. For caterpillars, this process is called metamorphosis, in which the insect undergoes a remarkable transformation into an entirely new form — a butterfly. In the health club world, ...
Turnover is natural for any health club. A variety of factors beyond a gym’s control — moving away, a change in income or birth of a child — can result in a member cancelling his or ...
Group X has remained popular for health clubs for one reason: the sense of community it inherently provides. Through Group X, members are able to connect with a group of peers in a challenging yet encouraging ...
As a health club, you are an extension of the community you reside in. At least that’s how Tate Metcalf, the owner of Sisters Athletic Club in Sisters, Oregon, sees it. “When I started Sisters Athletic ...
Have you ever wondered why 90 percent of the mail you leaf through at home is promotional material? It may seem like a random assortment of flyers and coupon books, but upon further inspection, you might ...
You have questions, we have answers. This month we spoke with Jeff Linn, the executive director of Weymouth Club, about member retention. What are some of the ways Weymouth Club strives to positively influence retention? ...
Fitness Factory Health Clubs has been a staple of the New Jersey fitness landscape since 1998. This full-service health club with a special emphasis on member retention and customer feedback has expanded steadily over the ...
When days get hectic, it’s easy to put off taking the time to develop your club’s marketing plan. However, marketing is an investment in your business that should not be overlooked. Taking the time to ...
Being productive at work is crucial for your success. Below are 10 reasons why you might not be as productive as you’re capable of being. No Daily Plan or Goals. To be an effective manager ...
Take the opportunity this month to set yourself and your business up for certainty and success. Here are five proven strategies to ensure you are ready for the wave of new and returning group fitness ...
