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Merritt Clubs
In Print
Metamorphosis: The Transformation of Merritt Clubs
Rachel Zabonick-Chonko August 2, 2018

Transformation is a central aspect of life. For caterpillars, this process is called metamorphosis, in which the insect undergoes a remarkable transformation into an entirely new form — a butterfly. In the health club world, ...

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retention
In Print
Aim to Retain
Bobby Dyer August 2, 2018

Turnover is natural for any health club. A variety of factors beyond a gym’s control — moving away, a change in income or birth of a child — can result in a member cancelling his or ...

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Group X
In Print
Embracing the Group Mentality
Bobby Dyer August 2, 2018

Group X has remained popular for health clubs for one reason: the sense of community it inherently provides. Through Group X, members are able to connect with a group of peers in a challenging yet encouraging ...

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