Regardless of all the great staff members, equipment and classes you put in place to attract members, you could be losing the member experience battle in a place you never expected: your locker rooms. The ...
A common trend in health clubs is the addition of a dedicated retail store, complete with branded apparel and other products. Because it’s a great way to generate extra revenue and improve member engagement, you might ...
Having an apparel shop usually isn’t a gym’s first priority. And why should it be? Members don’t come to your club to shop — they come to workout. However, an apparel shop that is well-managed ...
When Dr. Kenneth H. Cooper was 29 years old, he decided to go water skiing for the first time in eight years. In the middle of an attempt to ski a slalom course — in which ...
The Latest from CS
The Current Issue
