Tag: demographics

At 24 Hour Fitness, the 65-and-older demographic now represents more than 200,000 members. It’s one of the company’s fastest-growing segments, ...

“We sell a product that most people don’t like and that is exercise,” said Bruce Carter, the president of Optimal ...

Boutique fitness studios are expanding exponentially. Participation in boutiques doubled in one year from 21 percent in 2013 to 42 ...