Education and Affirmation in Marketing to Reinforce Revenue
March 3, 2021
Education and affirmation play tremendous roles in sourcing more reluctant individuals as new members or clients of your fitness business. Despite the strength of your business’s brand, messaging across the industry is not targeted enough ...
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Insulin Resistance and the Effects of Exercise
February 17, 2021
Encouraging exercise, and a breakdown of insulin resistance and type 2 diabetes mellitus. Diabetes mellitus (DM) is a disease that can be characterized by high blood sugar, secondary to deficits in the insulin response process, ...
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Fitness Routines: Fresh Ideas for Your Members
December 30, 2020
Ryan O’Toole shares three ways to encourage members to alter their fitness routines with new equipment and programs in your health club. “Swipe key. Open door. Walk in. Step onto treadmill. Keys in one cupholder, ...
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