Pura Vida to Open Second Location at World Trade Center Denver
July 16, 2018
Pura Vida is set to open a second location — Pura Vida Studio RiNo — in 2020 at the new World Trade Center Denver. According to J Madden, the founder and owner of Pura Vida, the ...
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Operations: It’s All About the ‘Lagniappe’
December 27, 2017
What industry are we in? Most would say the fitness industry, right? Seems like a simple question with a simple answer, but maybe not. Fitness is one of the products clubs offer, but not the ...
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Fitness and Hospitality: How Two Industries Meet
February 2, 2017
The hospitality and fitness industries have a lot in common. In fact, there are a few things we can learn from the hospitality industry, detailed here: Develop the member experience. Staying at a hotel is ...
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