All posts tagged "March 2019"

  • A Window of Opportunity

    Lynne and Victor Brick cut their teeth in the fitness industry through group exercise.  In 1982, the husband-and-wife team launched a part-time aerobic dance business,...

  • The Relaxation Station

    Recovery is an integral part of fitness, and as members become more educated on this fact, the fitness industry is adapting. Today, more and more...

  • A Rising Tide Lifts All Boats

    Merriam Webster defines the word “competition” as, “The effort of two or more parties acting independently to secure the business of a third party, by...

  • Getting Your Money’s Worth

    When people say you have to spend money to make money, it’s true. However, with some evaluation of your facility, you can find ways to...

  • 2019 Franchise Forecast

    Entrepreneur Magazine recently designated fitness as one of its top 10 franchise categories for 2019. Writes contributor Tracy Stapp Herold, “Fitness is one of the...

  • Ask an Expert: Ken Phipps on Fitness Franchising

    You have questions, we have answers. This month we spoke with Ken Phipps, the director of global franchise development at Gold’s Gym about fitness franchising....

  • Burn, Box and Build

    “Fitness boredom” is arguably the single greatest enemy of consistent member participation. If gym-goers get mired in the monotony of doing the same workout every...

  • Managing and Implementing Change

    One of the most challenging roles as a leader is managing and implementing change within an organization. People can be resistant to change, making it...

  • Get Personal with Your Marketing

    First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...

  • The Importance of Professional Development

    Behind all great programs and credible leaders, trainers and instructors is the commitment to personal and professional development. While sophisticated equipment, cutting-edge technology and science-based...