This past August, Gold’s Gym leadership, franchisees and vendors from around the world gathered in Las Vegas for the 2019 Gold’s Gym Global Convention. According to Adam Zeitsiff, the president and CEO of Gold’s Gym, ...
The industry is working hard to meet the needs of increasingly mobile members — now it’s time to give staff members the power to go mobile, too. It’s no secret that your members are increasingly ...
Staying connected to your members is more important than ever, and a well-made mobile app is a great way to establish a strong, consistent connection. With a mobile app, you can allow members to track ...
For years, the fitness club member experience has been one that starts and ends at the facility doors. It’s an insular model: hyper-focused on what happens inside the gym and completely removed from the life ...
A critical marketing tactic for health clubs is the creation and maintenance of mobile apps and mobile responsive websites. Each have different functions that serve the same overall goal of getting people through the doors, ...
Hands down, technology is responsible for the majority of evolutions taking place in the health and fitness today. And, that will likely continue to be the case moving forward, as technologies of all kinds — ...
Click the cover to read the special report on technology! Inside this special report: The Evolution of Technology: Insight from Fitness Formula Clubs’ chief technology officer, Greg Cibura. Info that Leads to Lifetime Loyalty: Newtown ...
Imagine if we had a crystal ball that let us see what each of our members were thinking. We could know when a member has a great workout or when they are considering canceling their ...
The U.S. has become a smartphone society. Over 70 percent of the population owns a smartphone. According to Google consumer surveys, 68 percent of smartphone owners say they check their phone within 15 minutes of ...
Best Fitness is always striving to do new and innovative things. According to David Dos Santos, the CEO of Best Fitness, recently that included launching an app via Netpulse. Here, he describes the benefits of ...
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