Compete on Value, Not on Price
When customers prefer the lower price of two options, it's usually because they believe the cheaper item is of better ...
Read moreDetailsWhen customers prefer the lower price of two options, it's usually because they believe the cheaper item is of better ...
Read moreDetailsYou can’t sell them all, but here’s a tip to help sell them later. What do you do when you ...
Read moreDetailsThe choice close is my personal favorite price presentation method. Allowing your prospects to choose for themselves which pricing option ...
Read moreDetailsIt’s one of the first big milestones of your health club’s career — your one-year anniversary. You just got finished ...
Read moreDetailsWhen asked about my favorite close, I usually say it depends; but those that seem most effective share some common ...
Read moreDetailsHow are you asking your guests questions? Are you asking them a closed-end question, where they have to answer "yes" ...
Read moreDetailsWord-of-mouth marketing is easily the most powerful way to spread the positive word about your health club. However, generating the ...
Read moreDetailsIncrease your non-dues revenues by creating convenient ways for members to say “charge it to my account!” Members don’t typically ...
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