VASA Fitness Unveils New Brand Platform: Built to Be Strong
VASA Fitness announced a comprehensive rebrand centered on a new brand platform: Built to Be Strong. The rebrand introduces a new ...
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Tag: strength
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[solidcore] Introduces [solidcore] ascend, Expanding Its Ecosystem With a New Heated, Floor-Based, Strength-Training Format
announced the launch of ascend: high-intensity, heated, floor-based strength training amplified by a custom weight and resistance station. Designed to ...
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Alpha Fit Club Looks to Scale its Premium Strength Concept Without Losing What Made it Different
As Alpha Fit Club prepares for another wave of expansion, the boutique strength and conditioning brand is putting a greater ...
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Why Premium Strength Equipment is a Competitive Advantage for Health Club Operators
Today's members have more fitness options than ever before. From boutique studios to luxury health clubs, expectations for strength training ...
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The New Role of Strength in Member Retention
As interest in strength training surges, club operators are rethinking class formats, facility layouts and retention strategies. Strength training has ...
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VASA Fitness Doubles Down on Strength and Performance with STUDIO LFT Expansion
VASA Fitness is rapidly expanding its signature strength-training program, STUDIO LFT. By the end of 2025, STUDIO LFT will be ...
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Breaking Down the Myths of Women’s Participation in Strength Training
How Discover Strength is breaking down myths and helping grow women's participation in strength training. Strength training is no longer ...
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The Inspiration Issue: 110 Ideas to Push You and Your Business Forward
The annual issue of inspiration is filled with over 110 ideas, tips and tricks from 30-plus industry experts. The purpose ...
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