VASA Fitness is rapidly expanding its signature strength-training program, STUDIO LFT. By the end of 2025, STUDIO LFT will be available in 11 Colorado clubs, with six existing locations adding the specialized studio. Five new VASA clubs opening through December in Nebraska, Illinois and Indiana will also feature STUDIO LFT.
Looking ahead, all new VASA clubs opening in 2026 will include STUDIO LFT as a core amenity, with plans to retrofit additional existing locations in key markets throughout the year. This expansion reflects VASA’s continued investment in strength, performance, and recovery offerings — and reinforces the rising demand for immersive, coach-led training experiences.
Since its launch in January 2025, STUDIO LFT has quickly gained traction among members. Over the past six months, VASA coaches have led more than 3,000 small-group classes across four pilot clubs, with an average of 12 to 16 participants per class — nearing the class cap of 16. Demand has surged, with over 1,500 of those sessions waitlisted.
Members consistently report gains in strength, muscle mass, and overall confidence, citing the personalized coaching and structured format as key contributors to their progress.
“I’ve been doing STUDIO LFT three times a week for the past 12 weeks, and I’ve never felt better,” shared one member. “My bench press max went from 185 to 205 pounds, and I’ve increased my deadlift from 275 to 315 pounds. I haven’t lifted this heavy or felt this strong since college. The format, coaching and accountability have helped me push myself further than I thought possible.”
STUDIO LFT is VASA’s science-backed strength-training format designed for members of all fitness levels. Each small-group session focuses on safe, foundational and advanced lifts, combining expert guidance with evidence-based programming to drive real, measurable results. Whether members are lifting for the first time or training for performance, STUDIO LFT meets them where they are and helps them get stronger, week after week.
“Strength training isn’t a trend — it’s essential for long-term health, resilience and self-confidence,” said Rich Nelsen, the CEO of VASA Fitness. “We developed STUDIO LFT to bring a high-impact, science-backed strength-training experience to the average gym-goer. By combining expert coaching, progressive programming and a motivating community environment, we’re making strength accessible to everyone — and the response has been incredible. We’re proud to expand this offering across our footprint and make it a cornerstone of the VASA experience.”
STUDIO LFT is part of VASA’s boutique-style STUDIO lineup, designed to support total-body health and performance. It sits alongside STUDIO RED, a HIIT experience that features Myzone heart-rate tracking, expert coaching, and performance-driven programming; and STUDIO FLOW, an infrared yoga class that promotes mobility, recovery and mindfulness with Far infrared panels above every mat.
