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In mid-2016, Genesis Health Clubs doubled in size from 20 clubs to 40 essentially overnight — and has strategically added locations, additional markets, and new revenue streams ever since. Today, the…
Group X programs create a tribe mentality among members and encourage more participation, which makes them very desirable for clubs of various sizes. Perhaps the greatest appeal of Group X…
“Retention is everyone’s business.” These words from Kristen Green ring true for every club in the industry. Of course, the mission is to help people achieve healthier lifestyles, but the…
No matter which way you seek to grow, it’s vital to do so in a way that’s sustainable in the long run. Every business seeks to grow in one way…
Fewer advertising methods seem more antiquated on the surface than direct mail. In the age of social media brand-building, it’s becoming harder to imagine a piece of paper in a…
This month we spoke with the executive director and executive vice president at Chelsea Piers Connecticut about growth. Chelsea Piers has grown a lot since it was founded — what…
If at first you don’t succeed, try, try again. Advantage Training, operating since 2016 in Scottsdale, Arizona, has learned this lesson well after first starting out as a provider of…
I have been a member of REX Roundtables for nearly 10 years. We recently read the book “Lead More, Control Less: 8 Advanced Leadership Skills That Overturn Convention,” by Marvin…
If you left your organization today, would you leave all the managers and team members with a care package? I recently led a Kids’ Clubhouse Team Lead meeting. Toward the…
Over the years, health and fitness facilities have looked at their retention ratios as something they didn’t have much influence over. Clubs would often boast their retention levels were under…
What is the cost of joining your club? Is it $10, $25, $70, $125 — or is it $200 a month? And if you charge a high price, is it…
Summer is officially underway, leaving teenagers across the country with plenty of time and energy to spend. These warm months are the perfect time for fitness centers to increase their…
In the depths of winter when rain or worse keeps your club members indoors, your gym is busy and classes may have wait lists. Same after the holidays and the…
In today’s landscape, there are seemingly endless options for club management software (CMS) available with new providers continually popping up. While many software options boast similar functionality, there are often…
Email marketing is still one of the most effective and direct ways to market your health club today, but it’s evolving. While newsletters and one-off campaigns will always have a…
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the August issue, the conversation features Joseph A. Harrison, the COO and partner of Gold’s…
