August 2019 Issue

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Genesis Health Clubs Serves Up Results for Life

In mid-2016, Genesis Health Clubs doubled in size from 20 clubs to 40 essentially overnight — and has strategically added locations, additional markets, and new revenue streams ever since. Today, the…

The Latest in Group X

Group X programs create a tribe mentality among members and encourage more participation, which makes them very desirable for clubs of various sizes. Perhaps the greatest appeal of Group X…

The Business of Retention

“Retention is everyone’s business.” These words from Kristen Green ring true for every club in the industry. Of course, the mission is to help people achieve healthier lifestyles, but the…

Growth Spurt

No matter which way you seek to grow, it’s vital to do so in a way that’s sustainable in the long run.  Every business seeks to grow in one way…

Please Mr. Postman

Fewer advertising methods seem more antiquated on the surface than direct mail. In the age of social media brand-building, it’s becoming harder to imagine a piece of paper in a…

Ask the Expert: Greta Wagner on Growth

This month we spoke with the executive director and executive vice president at Chelsea Piers Connecticut about growth. Chelsea Piers has grown a lot since it was founded — what…

Four-to-One

If at first you don’t succeed, try, try again. Advantage Training, operating since 2016 in Scottsdale, Arizona, has learned this lesson well after first starting out as a provider of…

Why You Should ‘Let Go’

I have been a member of REX Roundtables for nearly 10 years. We recently read the book “Lead More, Control Less: 8 Advanced Leadership Skills That Overturn Convention,” by Marvin…

How Do You Show Employees You Care?

If you left your organization today, would you leave all the managers and team members with a care package?  I recently led a Kids’ Clubhouse Team Lead meeting. Toward the…

Member Retention — It is No Longer an Option

Over the years, health and fitness facilities have looked at their retention ratios as something they didn’t have much influence over. Clubs would often boast their retention levels were under…

The True Cost of Your Club

What is the cost of joining your club? Is it $10, $25, $70, $125 — or is it $200 a month?  And if you charge a high price, is it…

4 Must-Have Automated Emails

Email marketing is still one of the most effective and direct ways to market your health club today, but it’s evolving.  While newsletters and one-off campaigns will always have a…

The Bottom Line: Joseph A. Harrison

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the August issue, the conversation features Joseph A. Harrison, the COO and partner of Gold’s…