‘Take Care’ at Stone Creek Club & Spa
“Take care.” For many people, this positive sentiment is often used in passing, when saying goodbye to a close friend, family member or acquaintance. But at Stone Creek Club &…
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Navigating Evolutions in Technology Trends
The fitness industry is fluid, with new trends developing every few months across all facets of a health club: equipment, design, programming and beyond. More so than any other area…
Fitness Risk Management: Your Safety Shield
Risk management is often associated exclusively with cleanliness and safety precautions, not with fitness programming. However, it’s just as important to a club’s culture and legal protection to regularly practice…
Nutrition Programming: The Missing Link
Exercise is only one part of the health and wellness equation. Countless individuals have sworn off going to the gym when they couldn’t hit their goal weight or get their…
Personal Training Profit Potential
For many health clubs, personal training sales serve as the largest source of non-dues revenue. This includes Wisconsin Athletic Club, which boasts seven locations in Wisconsin. According to Julie Crowley,…
Ask an Expert: Eric Hoffman on Reducing Liability
You have questions, we have answers. This month we spoke with Eric Hoffman, the director of corporate insurance and risk management at Xsport Fitness, about reducing liability. Not many clubs have a director…
Reh-Fit Centre: Passing the Test
Reh-Fit Centre wasn’t originally envisioned as a health club, unlike most in the industry. In the early 1970s, before it was one of the premier health clubs in Canada and…
Challenge Your Members to New Year’s Weight Loss Success
The New Year brings an influx of new members seeking our services to achieve their weight loss and lifestyle goals. Our existing members are also looking for something innovative to…
Finding Your Niche in the Fitness Industry
The coming year should be exciting as our industry and fitness trends continue to evolve and change. By all reports, the industry continues to show strong growth across a wider…
A New Approach to Retention
Many club owners and operators will start letting their members know that new fitness equipment is coming in 2019. They may also let them know about the capital improvements members…
The Pretty Direct Sales System
The Pretty Direct Sales System is a program I designed to sell high-priced health club memberships and personal training packages. It’s broken down as follows: P: Procrastination. Procrastination stopped your…
Prioritize Nutrition in the New Year
Today’s fitness business customer is in bad shape, literally and figuratively. They are relying on the fitness industry to solve more than one area of their lives that they’re getting…
The Wearable Trend is Here to Stay
ACSM’s Health and Fitness journal has released the latest top fitness trends. There was no surprise when wearables trumped the top spot for 2019, with group training and HIIT following…
Gympocalypse?
The Gympocalypse argument is that newly established players in the fitness industry — like Peloton and True Rowing — will eviscerate the health club industry by bringing the best of…
The Bottom Line: 10 Questions with Rachel Cosgrove
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the January issue, the conversation features Rachel Cosgrove, the owner of Results Fitness. 1. What was…
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