July 2019 Issue

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Staying Power

The average lifespan of a business is about 10 years, according to a study by the Santa Fe Institute in New Mexico.  Therefore, to reach 30 years in business is…

Inside Evolving CMS Trends

The one constant in the realm of technology is that it’s always evolving, and club management software (CMS) is no different. Keeping up with so many updates to CMS platforms…

Ring It Up

There are many revenue opportunities for health clubs, and chief among them is retail. Whether you’re selling popular brands or showing off your own branded gear, operating a well-stocked and…

Top Flooring Maintenance Tips

Despite all the attention you give to your lobby design, front desk staff and check-in process, an often unavoidable first impression will be made by your floors. To elevate prospective…

Transitioning to Tiered Memberships

Choice. Everyone loves having the opportunity to choose for themselves, rather than being told what to do, and deciding on a gym membership should be no different.  Over the past…

One Family to Another

Family owned, family-oriented and driven by steadfast core values since 1977, Lake Country Racquet & Athletic Club (LCRAC) has developed into a full-service club and staple of the Hartland, Wisconsin,…

Start by Leading Yourself

Leading people is a difficult endeavor. And in many cases, the most difficult person you will ever manage is yourself.  One of the best ways to manage and improve yourself…

Timing isn’t Necessarily Everything

In this world of instant gratification, fast food delivery, FOMO and posting-of-everything, it makes sense that we would do quite a bit of research and study on when to get…

On The Rise — Group Experiences 

In recent years there has been a flood of reports relating to fitness industry trends, and some of the most interesting emerging trends have been those identified by fitness professionals,…

Summer Slowdown — Or is It?

Summer is that time of year when some clubs see a decrease in usage. With the warm weather and opening of pools, many take to the streets for bike rides,…

Balancing Money and Member Relationships

The fitness industry has one primary currency for success: relationships. When clubs build strong, lasting relationships, profits soar. But when relationships are mismanaged, it can spark disaster for the business…

5 Ways to Grow Your Digital Business

The world of digital media is expanding rapidly, so much so that businesses that neglect digital marketing are falling behind. That’s why establishing and nurturing a strong digital presence is…

Does Your Staff Engage with Your Members?

Do you have difficulty getting your staff to initiate conversation or engage with members? Don’t feel bad — a lot of managers have the same issues.  Here are some interesting…

The Bottom Line: 10 Questions With Jason Markowicz

Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the June issue, the conversation features Jason Markowicz, the CEO of Fitness Premier. 1. What led…