The Houstonian Club: An Oasis in the City
Walking onto The Houstonian Hotel, Club and Spa’s campus is like stepping into a different world. Located in Houston, Texas — the fourth most populous city in America — the unique…
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Women in the Industry
Leading ladies in fitness share their thoughts on the biggest challenges facing leaders today and where the industry is headed. Francesca Schuler, the CEO of In-Shape Health Clubs What do…
New Knowledge
The mind is like a muscle — to make it stronger, you have to put in the work. And just as a personal trainer is a resource for members to…
Closing Costs
Whether you’re opening your first club or your 100th, a new facility’s location can make or break its success. As a result, it’s vital to put time, effort and research…
A Proactive Approach to Risk Management
Safety practices and protocols should be proactive, not reactive, in order to effectively mitigate risk. And since the best way to cement the importance of safety precautions is to involve…
Corporate Care
Corporate wellness programs are designed to promote and encourage healthy behaviors. From trainers leading a fitness class at a business, creating a custom program, offering discounted memberships and even managing…
Ask the Expert: Paula Fraisse
You have questions, we have answers. This month we spoke with the social media manager at Gainesville Health and fitness about social media marketing strategies. What platforms is GHF on,…
Power in the Punch
From the minute Kimberlee White put on a pair of boxing gloves, she felt empowered. Hitting the speedbag with her friends by her side was fun and exciting. But being…
Creating a Bully-free Workplace Culture
By definition, workplace bullying means any behavior that is “repeated, systematic and directed toward an employee or group of employees that a reasonable person, having regard to the circumstances, would…
Leveraging External Service Providers
As the fitness industry continues to grow to multi-site ownership and operations, consider outsourcing as a strategic step to gaining a competitive advantage. External service providers (ESPs) should be considered as…
How to Avoid a Prospect Deleting a Voicemail
According to Meg Prater of HubSpot, “If you’re not comfortable on the phone, sales probably isn’t the career for you. Learning how to capture and keep someone’s attention without physically…
Effective Marketing to Members
We all suffer from constant information overload. So, how do we ensure our members don’t simply discard all of the important messages we need to communicate to them? Here are…
Evaluate Your Swimming Pool Operations for Safety
Swimming pool safety incorporates a variety of factors, from the design and the equipment you use to keep the pool area free of accidents to how your club members, guests…
Decoding Websites and Digital Marketing
As club management becomes more technologically advanced, the importance of a highly optimized, beautifully designed website continues to increase. From lead generation to member experience, a club’s website is a…
The Bottom Line: Linda Mitchell
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the September issue, the conversation features Linda Mitchell, the director of public and government…
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