What is the perfect group fitness schedule? Does it exist? Is it possible to make all your members happy? A group fitness schedule is a living document — always changing and evolving. It is definitely the most challenging aspect of any group fitness director’s job. Here are some helpful tips to ensure some success: 1. [...]
I have to admit that I am not the most “tech-savvy” person around. I am not afraid of technology like some, but I have to patiently learn what I need to know from someone who does. So when it comes to social media, I am a true novice. Today, using social media marketing (SMM) is [...]
April 11, 2012
Rachel Zabonick
Blog, Marketing, Nutrition, Web Exclusive
5 Customer Service Concepts all Clubs Should Master 1.You Are The Greatest Customer! You are the source of quality customer service. Michael LeBoeuf, in his book, How To Win Customers and Keep Them For Life, writes — “People are far more persuaded by the depths of your beliefs and emotions than any amount of logic [...]
Snap Fitness is hosting an eight-week “Lose Weight, Feel Great Challenge” that will award $10,000 worth of cash prizes, as well as local prizes at the club level, to the winner of the challenge based on the highest weight-loss percentage. The challenge started on March 1 and members will have their final weigh-in on April [...]
YogaWorks has partnered with AntiGravity® to offer AntiGravity yoga, an aerial fitness class that uses the AntiGravity® Hammock to allow participants to conduct yoga moves while suspended from the ceiling. Classes began April 2, 2012 at YogaWorks’ Westside studio in New York City. “We wanted to be able to offer another hybrid-like program,” said Jill [...]
Town Sports International Holdings, Inc. (TSI) announced credit ratings upgrades by Standard & Poor’s and Moody’s on April 3, 2012. “We are pleased with the ratings upgrades we have recently received by both Standard and Poor’s and Moody’s,” said Daniel Gallagher, the CFO of TSI. “We have been generating EBITDA growth and increases in free [...]
O2 Fitness partnered with the Downtown Raleigh Alliance (DRA) to offer free outdoor group fitness classes for residents in downtown Raleigh’s City Plaza in Raleigh, N.C. as part of the “Shape Up Downtown” program. “We’re really focused on bringing healthy living into our community. With [Shape Up Downtown] community members can try something for free,” [...]
Often a sales rep will compare themselves to the ranking of the sales board. Maybe this particular month the entire team is down by 20 percent. Therefore, each sales rep is down from their normal performance numbers. Often when talking to a sales rep they will respond, I am doing OK compared to everyone else. [...]
“Eagle of the Moment” is a program whereby members can nominate an employee who goes above-and-beyond. An Eagle can be written for any of the employees, regardless of department. At Gainesville Health & Fitness, we receive around 6,000 Eagles per year. We have various stations around the gym that we call “Eagle Nests” where members [...]
Club Solutions Magazine made an initiative in 2012 to educate employees further on business and motivation. As a media company we continually focus on changes in magazine, web and digital content. However, as a magazine devoted to business, we also focus on business solutions — both for fitness clubs and for our own company. We [...]